Porsche Canada

Background: Porsche Canada seeks new ways to attract affluent Chinese Canadian consumers in 2024.

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Agencies: Angry Butterfly, Barrett and Welsh 

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Insight: 2024 is the Year of Dragon and Chinese people consider themselves as the descendants of the dragon. 

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Idea: "Dragon, meet Dragon". The Porsche Taycan is the dragon that

wakes the dragon inside you.

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*Result: This idea helped Barrent and Welsh and Angry Butterfly won the pitch and became the new AOR for Porsche Canada.